• Emma Pratt

Your Guide to Facebook Advertising

Updated: Oct 5, 2020

As millennials become increasingly more involved in social media such as Facebook, businesses and organisations are discovering new ways in which they can increase their reach and exposure to drive in those extra sales.

Networking Platforms for Business Every time we use Instagram, Twitter or Facebook, those annoying little adverts or self-marketing schemes have managed to find their way into our news feeds. Most think that social media is just a way for us to engage and interact with others, which is correct, but it’s not the only use…

Instagram Instagram is a fairly new social networking platform created only in 2010 by Kevin Systrom and Mike Krieger, originally for photographers and artists to express and interact via imagery. On here, you’ll find a large proportion of young people who want quick and time saving scrolling motions to fulfil their social-day. So, using this platform to advertise new clothing lines would be ideal.

Businesses can now present their products visually, with as many as 10 images. As well as the new update including a slideshow, business profiles can advertise their products with a ‘Shop Now’ button. This button of joy allows users to go straight to payment, avoiding all of the nitsy-bitsy navigation.

Twitter With 313 million active users, having Twitter as part of your marketing tool box as a business can propel your exposure. With a short and snappy character count, finding a way to quickly put across your point couldn’t be easier.

Although the platform doesn’t incorporate a ‘Buy Now’ button, Twitter has become a sufficient way for businesses to drive traffic to their websites. Unlike Instagram, Twitter allows users to include links when posting. So, if a business is tweeting about a new blog, a link can be added to direct traffic to their website which the blog originates from.

Facebook Guide Worldwide, there are 1.94 billion monthly active users on Facebook, with 55% of users being active daily. Posts with photos or videos can be uploaded and links and social sharing are also effective ways for businesses to grow their audiences. For businesses, Facebook advertising has become an effective tool when it comes to marketing.

Facebook advertising enables organisations to promote content or custom adverts to a specific audience. Using this platform to market your business is an effective way to gain an insight about your current and potential clients/customers. The first step to advertising is to set up a business page.

Setting Up a Facebook Business Page When setting up your own business page for Facebook, it’s important that you select the type of page that you’ll be creating on ‘Create a Page’. This better defines your business to other users. Within your selected category will be a whole range of other subcategories to further define your business. Then, simply add your business’s name.

Once your name, location and profile imagery is all set up and ready to go, be sure to add a Call-to-Action (CTA) to tell your audience what their next step should be. Once you’ve clicked ‘Add Button’, a list will pop up. Choose the CTA that you think is most relevant to you – options may include ‘Contact Us’, ‘Shop Now’, or even a link directing users to your website. Next, fill your profile with information about you as a business. Define who you are and what you offer; let users know what exactly it is you do. Then you can begin growing your audience.

Campaign, Audience and Budget While ‘Liking’ a page is pretty simple, having a campaign which projects your brand in a trust worthy way to your audience is not.

A report found that 86% of Facebook users want to follow brands on social media. It can get pretty annoying when you’re scrolling through your news feed and all that pops up from a brand is constant advertisements. So, to avoid frustrating your audience, find a balance between posting too many promotions and having a personality/story to help engage your audience.

Audience Growth To begin building up your business’s audience, start by inviting those who you know – these can be colleagues, friends and family.

Following the leaders in your industry is one step closer to gaining the exposure your business so needs. By following people with a high follow or friend count, you are making people and organisations aware of your presence.

Engage! The need for customer engagement is vital when promoting and marketing your business on social media. This doesn’t mean that you have to reply to every single question that is asked of you on your timeline, but be active and get involved – that’s what the people want!

Budget Choosing how much you’re willing to spend on your Facebook ads depends whether a daily budget, or a lifetime budget suits you best. If a daily budget speaks more to you than a lifetime one, the amount that you enter will be the maximum that you’re willing to spend a day. A lifetime budget is the amount that you will spend for the lifetime of your ad.

So, when setting up your own business page, be sure to know your audience, be engaging and be active.

Hopefully this guide has given you a rough idea about Facebook advertising and how to start setting up your own business page.

Facebook Guide - Want to know more? Drop us an email at emma@epmarketing.co.uk where we can offer some initial advice on getting started. Alternatively, if you don’t have the time but want the leads to help grow your business, we can manage your social marketing channels for you. #advertising #Business #facebookadvertising #digitaladvertising #marketingtips

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